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Senior Marketing Manager
WALTHAM MA 02454
Category: Manufacturing
  • We need you for Contract
  • This job pays $46.94 - $58.68 per hour per
  • **job details: **
    + industry: Public Administration
    + reference: 625131

Job code: lhw-e0-90661638

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Randstad

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Summary

  Job posted:   Thu Jun 7, 2018
  Distance to work:   ? miles
       
  41 Views, 0 Applications  
 
Senior Marketing Manager
Senior Marketing Manager
**

job description**


Senior Marketing Manager


This candidate will be responsible for developing and updating cross-channel marketing collateral, web pages, communications and campaigns to expand awareness and adoption of client's lifetime income solutions. Candidate will perform a variety of tasks in the end-to-end creation and execution of marketing programs and work closely with product business partners, legal, compliance and marketing COEs to execute programs.


**KEY RESPONSIBILITIES AND DUTIES:**


- Update/maintain Retirement Income Directory, an online repository for all related retirement income information across the enterprise; identify opportunities to promote it internally


- Assist with refresh of positioning, proof points and messaging and key tenets relating to retirement income for enhanced and targeted positioning by customer segment.


- Develop and maintain interactive and engaging foundational and educational content relating to annuities and retirement income solutions that can be leveraged across channels and platforms across customer segments.


- Work within Marketing to execute message testing plan to facilitate message integration and development of content and touch points.


- Assist in development and coordination of enhanced messaging to be integrated into campaigns, programs, educational efforts and cross-channel touch points to amplify and optimize retirement income awareness and positioning, with focus on pre-retirees and retirees.


- Assist in development and coordination of pilot email, direct mail, & social media campaigns with retirement income messages and touch points.


- Drive alignment and integration across broad range of cross-company retirement-income activities underway and identify opportunities for coordination.


- Build and maintain strong relationships with Retirement Income Strategies product team and with Distribution team


**QUALIFICATIONS:**


- Expertise in developing B2C, B2B and digital marketing strategies and communications to support sales outcomes.


- 10+ years in financial services industry, with experience in retirement income and/or annuity related products.


- Experience with cross-channel marketing programs (digital, phone, mail, etc.).


- BA or equivalent, MBA preferred.


- Highly adaptable with exceptional relationship skills with strong ability to influence.


- Familiar with a variety of the field's concepts, practices, and procedures.


- Relies on experience and judgment to plan and accomplish goals.


- A wide degree of creativity and latitude is expected.


- Strong project and time management skills


- Knowledge of client products and services and 403(b) market place needs and trends a plus

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